Customer Mktng Specialist II (Finance)

Customer Marketing Specialist II

Overview:

The Security and Access Solutions marketing team is seeking a passionate and dynamic Customer Marketing Specialist. In this role, you will be instrumental in supporting a variety of marketing activities aimed at driving growth and enhancing customer engagement through innovative strategies. You will work closely with cross-functional teams to implement and execute marketing initiatives, making a tangible impact on our business goals.

Key Responsibilities:

- Content Development: Assist in creating compelling marketing content, including whitepapers, case studies, email campaigns, web content, and promotional materials.

- Campaign Planning and Execution: Support the planning, development, and execution of marketing campaigns, ensuring alignment with business objectives and KPIs.

- Social Media Marketing: Engage and grow our social media presence by developing content and strategies that resonate with our target audience.

- Demand Generation Activities: Participate in the design and implementation of demand generation programs to drive qualified leads across various channels.

- Sales Support: Collaborate with sales teams to deliver marketing materials and support tools that enhance sales efforts and improve customer and channel partner engagement.

- Lead and Direct Marketing List Management: Support management of marketing contact and lead databases to ensure data accuracy and consistency.

- Event Support: Assist in the planning and execution of events, including logistics, communication, and follow-ups.

- Creative Asset Management: Coordinate the development of creative assets in collaboration with third-party creative partners and internal resources.

Other marketing support may include:

- Budget Management Support: Support budget tracking and management to ensure marketing activities are within financial boundaries.

- Competitive Research: Conduct market and competitive research to identify trends, insights, and opportunities to support strategic marketing initiatives.

- Internal Communications: Develop and distribute internal communications to keep the team informed of marketing efforts and achievements.

- Analysis and Reporting: Collect and analyze data from various marketing activities to provide insights and recommendations for improvement.As a Senior Customer Marketing Manager at Honeywell, you will be accountable for developing and executing customer-centric marketing strategies to drive revenue growth and enhance customer satisfaction.Must Have's:

- Bachelor's degree in marketing, Business Administration, Communications, or a related field.

- Strong verbal and written communication skills.

- Proficiency in Microsoft PowerPoint, Word, Excel, and other core business software programs.

- Ability to work with and learn various SaaS marketing technologies such as Marketo, Salesforce, and Tableau.

- Demonstrated ability to work collaboratively in a team environment.

- Strong organizational skills and attention to detail.

- Self-motivated with a proactive approach to assigned tasks.

We Value :

- Internship or work experience in marketing or a related field.

- Familiarity with social media platforms and digital marketing strategies.

- An understanding of the security and access solutions industry is a plus.About Us

Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments - powered by our Honeywell Forge software - that help make the world smarter, safer and more sustainable.