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Brookdale Senior Living

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Creative Traffic and Digital Asset Manager (Finance)



Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity

Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You'll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.

Part and Full Time Benefits Eligibility

  • Medical, Dental, Vision insurance
  • 401(k)
  • Associate assistance program
  • Employee discounts
  • Referral program
  • Early access to earned wages for hourly associates (outside of CA)
  • Optional voluntary benefits including ID theft protection and pet insurance

Full Time Only Benefits Eligibility
  • Paid Time Off
  • Paid holidays
  • Company provided life insurance
  • Adoption benefit
  • Disability (short and long term)
  • Flexible Spending Accounts
  • Health Savings Account
  • Optional life and dependent life insurance
  • Optional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan
  • Tuition reimbursement

Base pay in range will be determined by applicant's skills and experience. Role is also eligible for team based bonus opportunities. Temporary associates are not benefits eligible but may participate in the company's 401(k) program.

Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.

The application window is anticipated to close within 30 days of the date of the posting.Education and Experience
• Bachelor's Degree in Marketing, Communications, or other related field required.
• Adobe Workfront experience and Digital Asset Management experience preferred.
• A minimum of 3 years in administration required.
• Additional years of relevant experience can be substituted for the education requirement on a year for year basis.

Certifications, Licenses, and Other Special Requirements
Must possess a valid driver's license and have access to a private vehicle for business use.

Management/Decision Making
Uses strong analytic skills and an in-depth understanding of the organization and the business in order to handle arising problems and issues. Solves diverse problems using solid analytical skills where limited precedents or guidelines exist.

Knowledge and Skills
Has an advanced knowledge of the organization, industry, and a functional discipline. Extensive understanding of technical areas gained through experience and used to complete and/or oversee assignments. Ability to work independently, with guidance in only the most complex situations. Ability to forecast problems and maintain strong conflict resolution skills. Working knowledge of Microsoft Office applications. Microsoft Project experience is helpful. Strong relationship skills, along with excellent written and verbal communication skills.

Physical Demands and Working Conditions

  • Standing
  • Walking
  • Sitting
  • Use hands and fingers to handle or feel
  • Reach with hands and arms
  • Stoop, kneel, crouch, or crawl
  • Talk or hear
  • Ability to lift: up to 25 pounds
  • Vision
  • Requires interaction with co-workers, residents or vendors
  • Occasional weekend, evening or night work if needed to ensure shift coverage
  • Possible exposure to communicable diseases and infections
  • Exposure to latex
  • Possible exposure to blood-borne pathogens
  • Possible exposure to various drugs, chemical, infectious, or biological hazards
  • Requires Travel: Occasionally

Brookdale is an equal opportunity employer and a drug-free workplace.The Creative Traffic & Digital Asset Manager is a cross-functional role that ensures the smooth flow of creative projects from initiation to delivery while maintaining a robust and organized digital asset library. This individual will coordinate internal workflows, manage creative team schedules, and oversee the tagging, organization, and governance of all digital assets to support marketing and brand consistency. This role will lead reporting initiatives regarding project management job requests and asset utilization. Plans, monitors and manages internal programs.

  • Generate weekly, monthly, quarterly reports utilizing Adobe Workfront project management platform and digital asset manager.
  • Serve as the main point of contact with platform vendors to mitigate issues, outages, updates, and progression of systems as needed.
  • Manage, provision, and maintain users in our Digital Asset Manager (DAM) and Workfront project management platforms.
  • Collaborate with internal teams to ensure metadata schemas, taxonomy, and naming conventions are adhered to as well as support asset searchability and governance.
  • Spearhead user training and communicate relevant system changes to stakeholders regarding Adobe Workfront and Digital Asset Manager.
  • Align with creative team to ensure digital files such as images, videos, logos, design files, and templates are uploaded, cataloged, and archived within outlined processes in the DAM.
  • Conduct routine audits to maintain an up-to-date and streamlined asset library.
  • Interprets internal or external business issues and recommends solutions/best practices.
  • Solves complex problems; takes a broad perspective to identify solutions.
  • Leads or coordinates program planning, resourcing, staffing, scheduling, supply and subcontract management, vendor relationships, progress reporting, troubleshooting and people management.
  • Ensures program results meet requirements regarding technical quality, reliability, schedule, cost and industry standards.
  • Monitors program performance and recommends schedule changes, cost adjustments or resource additions.
  • Ensures program documentation in accordance with corporate policies and procedures.
  • Act as the central point of contact between account managers and creative teams to manage project timelines and workloads, ensuring milestones are met across multiple concurrent initiatives.

  • This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor. Apply
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