Wagner Equipment Co.

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Marketing Automation Specialist (Project Management)



Would you like to be part of a focused, dedicated team? Do you want to work and grow with other motivated, ambitious people?

Wagner Equipment Co. offers challenging career opportunities, extensive training and employee development along with an opportunity to grow your career and thrive under Wagner's reputation for excellence. We offer excellent benefits and supply you with the tools you need to maximize your potential and grow within Wagner.

Benefits include:

  • Paid Time Off (PTO) Plan - Up to 96 hours of PTO in your first year + 8 company paid holidays
  • Medical, dental, and vision insurance 
  • Life and AD&D Insurance
  • Retirement Plans -  401K and Roth 401K , eligible employees can receive a company contribution up to 7%
  • Tuition Reimbursement 
  • Employee Assistance Program (EAP)
  • CEFCU- Citizens Equity First Credit Union - Employees have access to services include payroll deductions savings, accounts, loans, VISA card, and more.
  • Additional Benefits include: Unum Supplemental life Insurance, Aflac Critical Illness + Accidental Insurance, ID WatchDog and discounted employee phone plans.

The Marketing Automation Specialist is responsible for the administration, optimization, and integration of marketing technology platforms, including HubSpot, ZoomInfo, and other CRM and automation tools. This role ensures that marketing systems support business objectives through seamless campaign execution, data accuracy, and strategic reporting. The ideal candidate has a strong blend of technical expertise, marketing acumen, and analytical skills.

Pay Rate:  $64,132.23 - $88,238.84 Annually
Pay rate is dependent upon education & experience. 

Essential Functions:

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

  • Administer and optimize the company's marketing platforms, including CRM (e.g., HubSpot), ZoomInfo, and integrated tools.
  • Collaborate with marketing and sales teams to support campaigns, lead generation, segmentation, and nurturing programs.
  • Maintain data integrity within the CRM, including list management, enrichment, and cleansing.
  • Design, build, and troubleshoot automation workflows, lead scoring, and triggers within marketing platforms.
  • Evaluate and implement new martech tools to enhance campaign performance and marketing efficiency.
  • Monitor marketing performance metrics and generate actionable insights through dashboards and reports.
  • Ensure system integrations between CRM, email marketing, CMS, and other platforms function reliably.
  • Support training and documentation efforts for marketing technology processes.
  • Stay current with marketing technology trends and recommend strategic enhancements.

Required Education and Experience:

  • 3+ years of hands-on experience with marketing CRM systems (preferably HubSpot).
  • Experience working with tools like ZoomInfo, Salesforce, Google Analytics, or similar platforms.
  • Solid understanding of marketing automation, lead generation, data segmentation, and campaign reporting.
  • Ability to translate business needs into technical solutions and process improvements.
  • Strong project management and communication skills.
  • Highly organized with excellent attention to detail.

Preferred Education and Experience:

  • HubSpot or other relevant certifications.
  • Familiarity with APIs and integration tools (e.g., Zapier, Workato).
  • Experience working cross-functionally with sales and IT.

Physical Demands & Competencies:

  • Standing, walking, talking, sitting, use of hands & hearing
  • Data Entry, telephone, reading/writing, reasoning, organizational, communication & math skills
  • Safety & Product Knowledge

Work Environment: 

  • Collaborative and fast-paced environment.

Other Duties:

Job Offers are contingent upon all required pre-employment screenings which may include but are not limited to background checks, drug/alcohol testing, fit for duty testing, and any other job-related tests/screenings.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently.  

Wagner Equipment Co. is an EEO/AA/Veterans/Disabled employer.

 

 

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. Corporate Functions

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