Principal, CRM Marketing - Push Notifications (Finance)
Nintendo of America Inc.
About Nintendo of America: From the launch of the Nintendo Entertainment System™ more than 30 years ago, Nintendo's mission has been to create smiles through unique entertainment experiences. Here at Nintendo of America Inc., we deliver on this mission by partnering closely with Nintendo Co., Ltd., to bring Nintendo's iconic and cherished franchises including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Animal Crossing™, Pikmin™ and Splatoon™ across the Americas through our video games, hardware systems, and collaborations with partners on a range of other entertainment initiatives like feature films and theme parks. Based in Redmond, Wash., Nintendo of America serves as headquarters for Nintendo's operations in the Americas.
We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home. For more information about Nintendo, please visit the company's website at https://www.nintendo.com/ .
Team Summary: Within NOA's Digital Marketing department, this role will oversee the campaign assignments and strategy within the CRM Marketing program, specifically for on-device push notifications such as Nintendo Music and Nintendo Today mobile app for iOS/Android.
DESCRIPTION OF DUTIES:
• Responsible for the campaign ownership assignment process.
• Primary point of contact for daily operational workflow process creation and optimization.
• Work collaboratively with other teams within Nintendo of America, supporting various Marketing Campaign tactics and programs.
• Establish the strategy and execution plan for product launch campaigns that target key market segments.
• Drive the strategy, execution and ongoing analysis of automated, targeted and personalized CRM
• Marketing strategies to engage Nintendo customers beyond purchase.
• Manage production and development of compelling creative briefs and content that drives results; author briefs that shape creative direction and output including key campaign messages, design and copy, working with internal and external creative personnel.
• Work extensively with CRM peers to ensure the development of campaigns and targeting specs within CRM tools are built to campaign specifications, that campaign builds are error-free, and accurate reporting is in place.
• Analyze campaign results and customer behavior to identify actionable opportunities for upsell/cross-sell, increase engagement and improve customer retention. Use these findings to lead customer segmentation and targeting efforts.
