Director of Community Marketing (Project Management)
Director of Community Marketing
Are you a dynamic connector, strategic thinker, and results-driven marketing professional? American Senior Communities is seeking a Director of Community Marketing (DCM) to play a key role in driving occupancy and building meaningful relationships across multiple senior living communities.
The DCM is responsible for creating and sustaining strong partnerships with referral sources, developing new business opportunities, and leading community-based marketing initiatives. This role is critical in driving lead generation, referral development, and conversion strategies that ensure our communities thrive.
What You'll Do
As a Director of Community Marketing, you will:
- Build, track, and nurture relationships with hospitals, physicians, case managers, and other referral partners.
- Identify new opportunities to increase referral pipelines and inquiries using our CRM.
- Develop and support partnerships, working with internal department leaders to expand reach and engagement.
- Analyze market trends, competitors, and demographics to shape marketing strategies that drive results.
- Collaborate with community leadership to execute outreach, networking, and community engagement strategies.
- Represent communities at trade shows, professional associations, and community events.
- Track key performance metrics (referrals, conversions, move-ins, occupancy) and provide regular reporting.
What We're Looking For
- A relationship-builder who thrives on connecting with healthcare professionals, referral partners, and community leaders.
- Minimum of 3 years, successful background in healthcare business development, sales, or marketing. Senior Living preferred.
- Strategic mindset with proven ability to generate leads, drive conversions, and achieve occupancy goals.
- Excellent communication, presentation, and networking skills.
- Highly organized with experience using CRM tools and analyzing market data.
- Collaborative spirit—someone who can partner with leadership, team members, and referral partners to achieve shared goals.
Our commitment to our team members:
- Top competitive market wages
- Paid Time Off (PTO), holiday pay and *opportunities to earn additional PTO
- Access a portion of your earned wages before payday with PayActiv*
- Paid training, skills certification & career development support
- Medical, vision & dental insurance with Telehealth option
- Medical and dependent flexible spending accounts
- 401(k) retirement plan options
- Lucrative employee referral bonus program
- Tuition reimbursement and certification reimbursement*
- Continued education opportunities through Purdue Global & O2NE scholarship program
- Employee assistance program & wellness support
- Retail, food & entertainment discounts and so much more!
*Terms and conditions apply
About American Senior Communities
Compassion, Accountability, Relationships and Excellence are the core values for American Senior Communities. These words not only form an acronym for C.A.R.E., they are our guiding principles and create the framework for all our relationships with customers, team members and community at large.
American Senior Communities has proudly delivered patient centered care since the year 2000, with a long history of excellent outcomes. Each of our 80+ American Senior Community is part of the neighborhood in which it exists. Our leaders and staff live in surrounding areas and know the community well. We value the same things in life that you do. The foundation of our senior living communities is based on the knowledge that we'll be part of your neighborhood for many, many years. We take great pride in our hospitality and it is ingrained in everything we do. As partners in senior care, we are not just doing a job, but following a calling.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
Marketing & Sales
