M&M’S Performance Marketing Manager (Finance)
Job Description:
M&M'S Performance Marketing Manager
Newark, NJ
Chicago, IL
Hybrid
The M&M'S Performance Marketing Manager drives traffic and sales for M&M'S US online businesses (mms.com) and digital commerce channels, identifying growth opportunities and leveraging data for strategic decisions.
This role manages a multi-million dollar paid media budget across online (search, social, display, affiliate, podcasts) and offline (PR/influencer, TV, radio, print, direct mail) channels, oversees Retail Media (Amazon, Walmart, Target, etc.), and maintains agency partnerships. The manager collaborates with internal teams (Brand, Creative, CRM, Finance, Merchandising) to execute integrated campaigns, regularly communicates performance trends to senior leadership, and highlights opportunities for ongoing improvement in the US digital market.
What are we looking for?
- Minimum of a BA/BS in Marketing or Business Administration required
- 4+ years of digital marketing experience at a similar level
- Hands-on experience with DTC acquisition marketing initiatives (Google, Meta, CTV, etc.)
- Strong written, verbal, and interpersonal communication skills
- Demonstrated experience managing multi-figure annual media/acquisition budgets, including forecasting and budget allocations.
- Ability to develop marketing strategies and successful executions in a highly tactical and promotional environment, while remaining true to brand's character and position
- Demonstrated success implementing, monitoring, measuring, and recommending course-correcting marketing initiatives
- Experience working with, and overseeing, external media, PR, and marketing agencies
- Ability to make business decisions using data and test-and-learn approach
- Creative thinker, with strong analytical skills
Nice to have
- Experience with web analytics tools such as Google Analytics and/or Marketing Attribution Tools such as Measured, Haus
- Previous leadership experience
What would be your key responsibilities?
- Ensure execution of the marketing strategy and plan, including using data to make decisions and propose new tactics for business growth.
- Development of promotional strategies and management of promotional calendar and related activations for US Digital.
- Collaborate with US Digital leader and other global Digital team members for creative assets, promotions, customer service, supply chain, and business development.
- Regular monitor, analyze for trend, recommend improvements, and report performance against marketing KPIs (current plan and prior year) for sales channels
- Serve as digital marketing subject matter expert, maintaining awareness of best practices, industry trends, benchmarks, and competitive activity.
- Handle day-to-day management/accounting of marketing budget, POs, and accrual process.
- Contribute to annual marketing strategy and lead planning processes as needed.
- Collaborate with the M&M'S Ecosystem and Global Mars associates to share insights, develop JBP's, and drive efficiencies.
- Maintain relationships with key agencies and media partners such as Meta, Google, Amazon, etc., disseminating key learnings to the organization.
- Partner with cross-functional team members to ensure shared goals, objectives and initiatives are realized while making decisions in line with the Five Principles.
What can you expect from Mars?
- Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
- Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
Mars does not sponsor visas for this role This position is not eligible for relocation benefits.
#LI- MS1 #LI-Hybrid
The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience.The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits.Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.
The pay range shown is applicable to all locations listed within the job posting:USD 100,134.00 - USD 137,677.00
